Box teams with Motorola; will be preloaded on Xoom worldwide
SAN FRANCISCO — Box is teaming up with Motorola Mobliity to get its app preloaded on Motorola's Android tablet, the Xoom.
The Honeycomb-based slate rolled out earlier this year, but it's not the first tablet or device to come preloaded with the Box cloud app.
Box already has a close relationship with HP as the Box app was one of the first (and only) available apps on the HP TouchPad, which included 50GB of free lifetime storage.
Kathy Chou, vice president of strategy and operations at Hewlett-Packard, also announced at the BoxWorks 2011 keynote on Tuesday morning that HP business PCs will soon start shipping with Box apps pre-loaded on shipments starting with SMBs in North America, and there are plans to expand globally.
But the mobile route really fits with Box's strategy more. Box's cloud structure is ideal for enterprises and consumers who want cloud storage for remaining productive from anywhere, even if it's just by hitting a few taps on a touchscreen.
Box also announced several other partnerships during the keynote, including with VMware, Ping Security and integration for Salesforce Chatter.
Jason Ruger, senior director of IT strategy and security, posited that the consumerization of IT and the 4G connection speed of the Motorola Xoom is what makes Box.com an ideal app on the tablet.
"If they can't get access to the data on their laptop, they're not as productive as they could be," Ruger said.
The app will roll out with Motorola Xoom units globally, providing access to all of a user's content via secure sharing from anywhere.
As a bonus, pulling a page from the book of Oprah Winfrey as both Ruger and Box CEO and co-founder Aaron Levie joked about being from Chicago, all BoxWorks attendees will be getting a Motorola Xoom unit to test out the preloaded Box app.