More Apples in the Barrel
The upcoming WWDC is yet again generating a lot of excitement and the rumor mill has been buzzing about what we can expect to see at the conference. Whatever it is that Apple has in store, we can be sure it will be unveiled in typical Apple fashion – surprise-filled with a hint at thrilling possibilities.
Apple has already announced the in-app purchase feature of the iPhone 3.0 where mobile phone users will be able to buy new applications within applications. Purchases go through the iTunes store and buying is as easy as a tap and keying in account details. This feature certainly affords premium advantages to mobile phone users but more importantly, it provides third party software developers the opportunity to generate more income. This will certainly motivate current developer partners to invest more of their time and effort developing applications for the iPhone. This move will also attract more of the industry's brightest so this elevates the iPhone's status in the market to an even higher level.
In-app purchase provides the same perks that developers get through the App Store. They get to set a price on their applications and 70 percent of earnings go to the developer.
Mac Tablet in the Works?
There is also some speculation that Apple might in the future foray into the tablet PC industry. Some industry watchers believe this isn't such a distant possibility although there is general agreement that we probably won't be seeing a product of this kind from Apple within the year, certainly not at the WWDC. A netbook is definitely out of the picture as these devices are quite low-end and experts don't believe that Apple would want to target that particular market segment. A cheaper Apple netbook will also compete directly with the Mac and that may not be something that the company wants to deal with.
Consumers would certainly welcome an Apple tablet as it will surely provide an excellent user experience, perhaps quite similar to that of the iPhone's. And since Apple has pretty much gotten touch technology down pat, we can expect an Apple tablet to perform excellently. Still, there are certain challenges that a Mac tablet will present. As is the case with all touchscreen devices, it will be a chore trying to keep the screen free of smudges.
There is still no official word as to the final release date for the Snow Leopard and while it isn't likely that it will be released at the conference, there might be a preview in store. Analysts concede however that Windows 7 may take the limelight from Apple on this front, at least initially. There have been rave reviews of the Microsoft platform as there are massive improvements incorporated into the operating system. The thing about the Mac OS is that it has been such an excellent platform from the beginning that analysts aren't sure if there is anything more to add to Apple's operating system.
It will be interesting to see what Apple will come up with to counter the huge appeal that Windows 7 has been generating thus far.